Meet Our Team
click any name to read more about that team member
Carlette Patterson,
Founder & CEO

Phyllis Kirk,
Sports Life Coach

Jason McKenzie,
Master Sports Life Coach

Mark Everard,
Sports Life Coach and Private Guide

Jane Cebrynski,
Sports Life Coach

Carlette Patterson Carlette Patterson is the CEO of Patterson Sports Ventures, a company committed to utilizing the power of sports to equip and empower people to become "Agents of Change." She is an internationally recognized Sports Life Coach with 30+ years of senior leadership in amateur, collegiate and professional sports organizations. Carlette has a passion for sports life coaching and has devoted her life to coaching professional coaches, athletes and their families to lead a life of success, significance and service, during and after their sports career. She believes in living life in three dimensions: Professional = Success; Personal = Significance; Philanthropic = Service. Every aspect of Carlette's work includes training in these three dimensions with the fundamentals of managing time, energy and emotions for optimum performance.

As an Agent of Change, Carlette has developed and implemented a Sports Life Coaching and her 3D Tools for the following clients:

  • Arizona State University Women's Basketball
  • Arizona State University Women's Golf
  • Auburn University Athletics
  • West Point Women's Soccer
  • Professional coaches, US and internationally
  • High Performance Sport New Zealand
  • Quantum Sports, New Zealand
  • National Rugby League - Australia

Northern Arizona University (NAU) challenged Carlette to develop a program utilizing the language of sports and the desired outcome of Optimum Performance to serve their college students to achieve success in their college experience if they did not participate in sports. Together with NAU, Carlette developed the 3D Student Success Coaching program.

Carlette has developed the Sports Life Coach Certification to train retired, professional athletes, and coaches to become Sports Life Coaches and The Character Code Game, a life skills and character building game that combines the fundamentals of sports and life for children ages 8-12.

Carlette has partnered with the Robert Wood Johnson Foundation for the past ten years to develop Sports Philanthropy through the Steve Patterson Award for Excellence in Sports Philanthropy. She has expanded Sports Philanthropy to the next generation of "givers" by developing the Sports Philanthropy League and the G.I.V.E.H.O.P.E program.

WeCoachCarlette teams up with WeCoach to share her passion for Sports Life Coaching as her career serving the heart of athletes and coaches. Listeners can find it in their podcast app by searching for WiSP Sports and look for the WeCOACH Podcast, episode 5. Or listen on our website at

Carlette has been a featured speaker at the WBCA convention at the Final Four, the U.S. Track & Field and Cross Country Coaches Association, as well as working with additional college coaches and teams implementing Sports Life Coaching programs and the 3D Tools.

Carlette has a passion for serving people who have a desire to train and live a 3D Life of Success, Significance and Service. This passion led her to develop the Life Training Academy which offers courses that include Career Exploration for adults in transition, HS and college students; The Power of Purpose; Change 4 Significance; Live 4 Significance; and The Power of Adventure Retreats.

Carlette is also the author of the book, I Thought We Had Forever - A Love Story.
I Thought We Had Forever is a collection of love letters, emails, and journal entries that reveal the passion and pain a family went through when their forever ended on July 28, 2004. It is a love story that began when retired NBA player Steve Patterson took a blank piece of paper and penned a collection of love letters that changed the course of many lives. His wife, Carlette, holds on to her family as her five-year-old daughter is forced to understand grief, her young adult daughter finds her way back from drug addiction, and her oldest daughter navigates life with Aspergers. Experience their raw emotions as they search for hope, hanging on to their faith and finding a love more powerful than pain.

Carlette is a featured author in the book, Christ-Centered Generosity: Global Perspectives on the Biblical Call to a Generous Life. Carlette shares her passion for Sports Philanthropy in this book as she writes about Reflecting on Generosity, Give Hope: A Legacy of Giving Back in the US. Click here to read more about this book.

Martha Beck Certified Coach Carlette received her Life Coaching training from Martha Beck; Psychology Today, USA Today, and NPR have all referred to Martha Beck as "one of the best-known life coaches in America." Carlette is also a certified one-on-one provider for HeartMath and Kolbe coach.HeartMath - a change of heart changes everything

Carlette and her family live in Phoenix, Arizona. She has three daughters; Amanda, Sara and Makena.

If you would like to have Carlette as a speaker at your next event click here for more information.